Focus
Category-Led Product Discovery
The catalog is organised so a visitor lands in the right group instead of scrolling a flat list.
Case Study
Ghobe
A catalog site for a fencing and construction manufacturer, built to route visitors from a product category to a phone call, a branch visit or an online order
- Move buyers from a broad range into the right category — fencing, panels, artificial grass, wire, sport and construction goods
- Keep the commercial context visible: promotions, delivery and assembly across Georgia, and the online store
- Shorten the path to an order with branch address, working hours, map, phone and email on the same page
Overview
What it had to solve
A manufacturer with a thousand-item range has a discovery problem: buyers arrive looking for one category and need to reach the right product, the price context and a way to order without digging. Ghobe organises the range into clear categories, keeps promotions and delivery-and-assembly service visible, and puts the branch address, working hours, phone and email one tap away — with the online store as a parallel route.
Focus areas
What had to work
Modules
What was built
Category-Led Product Discovery
The catalog is organised so a visitor lands in the right group instead of scrolling a flat list.
- Popular categories surfaced on the homepage: fencing, panels and gates, artificial grass, wire, sport and construction goods
- Category pages for browsing the range, with brand and product sections underneath
- Manufacturing background presented alongside the range so buyers understand what is made in-house
Promotions and Service Made Visible
Commercial reasons to act are part of the page, not buried in a banner.
- Promo code and discount campaign presented on the homepage
- Delivery and assembly service across Georgia communicated next to the catalog
- Cross-link into the online store for buyers who want to order without calling
Every Route to Contact in One Place
For this market most orders still close by phone or in the branch, so contact is treated as a primary action.
- Branch address and working hours with a map link
- Phone and email actions repeated through the page and in the footer
- Separate sales and information addresses so enquiries reach the right person
Screens
Catalog and contact screens
Catalog
Homepage with popular categories
The homepage routes visitors into fencing, panels, artificial grass, wire, sport and construction categories.
Promotion
Discount campaign and online store
The active promo code and the link into the online store sit next to the catalog entry points.
Contact
Branch, working hours and direct contact
Address, working hours, map, phone and email are grouped so a buyer can act immediately.
Next step
Have a similar workflow? Let's map it.
Tell us where the process gets stuck. Nick replies with a scope outline and a price range.